Signposts on the journey
Hunting World
HUNTING WORLD is an American bag company that markets and sells outdoor items,
established by Robert M. Lee. While encountering the great beauty of nature and magnificent wildlife
in his adventurers, Bob Lee has worked on animal research and protection. By making use
of his experience, he created a new bag to protect his cameras and film from the extreme heat, humidity and dust. That bag, “BATTUE”, was the first collection of HUNTING WORLD and it remains
HUNTING WORLD’s best-selling collection.
Unosawa designed its monogram reflecting Bob Lee's experience and the brand philosophy.
The monogram consists of the earth, loadstars, compasses for life, and elephants of the brand symbol.
Client: Hunting World Japan Co., ltd.
Creative Director: Keisuke Unosawa
Art Director: Keisuke Unosawa
Graphic Designer: Keisuke Unosawa
Creative Agency: Venus Spring Inc.
Agency: CM Co., ltd.
URL: Hunting World